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Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity
Rory Sutherland
Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity
Rory Sutherland
And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.
384 pages
Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
Vrijgegeven | 13 mei 2021 |
ISBN13 | 9780753556528 |
Uitgevers | Ebury Publishing |
Pagina's | 384 |
Afmetingen | 126 × 197 × 27 mm · 264 g |
Taal en grammatica | Engels |
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