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Brand Sense: Sensory Secrets Behind the Stuff We Buy 2 Revised edition
Martin Lindstrom
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Brand Sense: Sensory Secrets Behind the Stuff We Buy 2 Revised edition
Martin Lindstrom
From the 'new car' aroma to the crunch of Kellog's cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.
192 pages, black & white illustrations
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 3 april 2010 |
| ISBN13 | 9780749460570 |
| Uitgevers | Kogan Page Ltd |
| Pagina's | 192 |
| Afmetingen | 140 × 216 × 15 mm · 266 g |
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