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Competitive Strategy: Techniques for Analyzing Industries and Competitors New edition
Michael E. Porter
Competitive Strategy: Techniques for Analyzing Industries and Competitors New edition
Michael E. Porter
This text unravels the rules that govern competition in business and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry development, and position a company to compete more successfully.
416 pages, illustrations
Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
Vrijgegeven | 1 juni 1998 |
ISBN13 | 9780684841489 |
Uitgevers | Simon & Schuster |
Pagina's | 432 |
Afmetingen | 164 × 242 × 35 mm · 635 g |
Taal en grammatica | Engels |
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