Body of Truth: Leveraging What Consumers Can't or Won't Say - Hill, Dan (Sensory Logic, Inc.) - Boeken - John Wiley & Sons Inc - 9780471444398 - 18 augustus 2003
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Body of Truth: Leveraging What Consumers Can't or Won't Say

Hill, Dan (Sensory Logic, Inc.)

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Body of Truth: Leveraging What Consumers Can't or Won't Say

Companies spend billions of dollar on marketing their products each year, but their efforts to reach out to customers are often flawed he results are bad advertisements, or advertisements that are compelling but overshadow the product.


268 pages, index

Media Boeken     Hardcover Book   (Boek met harde rug en kaft)
Vrijgegeven 18 augustus 2003
ISBN13 9780471444398
Uitgevers John Wiley & Sons Inc
Pagina's 272
Afmetingen 162 × 244 × 29 mm   ·   616 g
Taal en grammatica Engels