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Celebrity Sells
Hamish Pringle
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Celebrity Sells
Hamish Pringle
Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27.
340 pages, Illustrations
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 26 maart 2004 |
| ISBN13 | 9780470868508 |
| Uitgevers | John Wiley & Sons Inc |
| Pagina's | 352 |
| Afmetingen | 152 × 227 × 25 mm · 526 g |
| Taal en grammatica | Engels |
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