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Introduction to Advertising: Understanding and Managing the Advertising Process 1e uitgave
Mogaji, Emmanuel (University of Greenwich, UK)
Introduction to Advertising: Understanding and Managing the Advertising Process 1e uitgave
Mogaji, Emmanuel (University of Greenwich, UK)
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.
272 pages, 43 Line drawings, black and white; 32 Halftones, black and white; 2 Tables, black and whi
Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
Vrijgegeven | 31 mei 2021 |
ISBN13 | 9780367441999 |
Uitgevers | Taylor & Francis Ltd |
Pagina's | 308 |
Afmetingen | 246 × 173 × 22 mm · 614 g |
Taal en grammatica | Engels |
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