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Destination Marketing Organisations - Routledge Advances in Tourism 1e uitgave
Steven Pike
Destination Marketing Organisations - Routledge Advances in Tourism 1e uitgave
Steven Pike
Synthesises academic literature of practical value to Destination Marketing Organisations (DMOs). This book features key learning outcomes to enhance understanding of the fundamental issues relating to: the rationale for the establishment of DMOs; and the structure, roles, goals and functions of DMOs.
252 pages
Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
Vrijgegeven | 13 november 2004 |
ISBN13 | 9780080443065 |
Uitgevers | Taylor & Francis Ltd |
Pagina's | 252 |
Afmetingen | 166 × 241 × 11 mm · 580 g |
Taal en grammatica | Engels |
Bekijk alles van Steven Pike ( bijv. Paperback Book en Hardcover Book )