The Luxury Traveller: Analysis of Luxury Perception and How Luxury Travel Motivations Differ

LUXURY ¿ what is it all about? TV, newspapers, books, magazines, own experiences ¿ all of these tools support to bring the phenomenon of the entire luxury industry into our living rooms. Not even one day is passing by, by not being confronted with that subject. Basically by even walking out of our loved ¿cocoon¿ ¿ our home, each single individual has to deal with this industry. Designer clothes, exclusive luxury brand accessories, luxury cars, and even luxury hotels and holidays are being worth to be mentioned in that context. This book is focusing on the typical luxury traveller ¿ Which motivations drive this specific type of consumer and does luxury perception differ from one to another luxury traveller? These are just minor questions with which the author will be confronted during his research process.